growth Sales 10%

The "up-sell" is the hallmark of a good salesperson. The fast food industry minted the first-rate up-sell phrase with its timeless, "Do you want fries with that?" Eventually, the industry began to package the French fries in meal combos, production the up-sell a foregone conclusion. A preeminent coffee shop chain mechanized its version of the "super-size" add-on sale by eliminating the "small" coffee which they cleverly renamed the "tall" coffee. Here are five cool ideas for getting more add-on sales.

1. Sow the seeds early.

Food And Dessert

The add-on should be sexy, easy and fun. These kinds of attributes spark word-of-mouth advertising, one of the most productive and evasive forms of promotion. A sexy add-on piques the prospect's interest throughout the sales process. At the completion of the sale, the customer may regain more pleasure from the add-on sale than the customary stock or service.

2. Hang the add-on as a condition of the sale.

By definition, an add-on sale is marketed or packaged with a stock or service of much greater value. You can only regain the nifty, less high-priced tool if you invest in the high-priced appliance. You can only get a free sweetmeat if you buy one.

3. Each subsequent add-on should have a reduced value.

In other words, if you were selling an 0 chair, a logical add-on would be a 0 ottoman. Why limit the sale to only one add-on? The goal is to gift more and more value for the customer. Either the anticipation buys the ottoman or not, the next logical add-on might be a set of headrests and armrests. Next, you might offer a bottle of fabric protector.

4. The more add-ons, the more opportunities to say "yes."

In the same way a salesperson should ask for the sale a incorporate of times, so should the seeder endeavor some up-sells, which give the customer more opportunities to increase the value of his or her purchase. Up-sells can occur directly after the sale, when customer resistance is bottom by using the "door knob close," which begins with an innocuous phrase such as "by the way."

5. Use the add-on as delayed gratification.

Sometimes, the customer will ask if he or she can purchase the add-on well after the sale. Try to tie it to the sale to encourage the customer to supervene through.

growth Sales 10%