How to Consistently Attract New Customers - Month After Month

If you need a simple, set-it-and-forget-it marketing strategy to supplement your current efforts, you really can't do any great than a direct mail birthday campaign. They are highly effective, uncomplicated to set up and flat-out produce, month after month.

Before showing you exactly how easy it is to grab these extra customers, let's talk about why direct mail birthday campaigns work.

Food And Dessert

First off, there is a psychological aspect to it: population like to get gifts on their birthday, and they ordinarily appreciate when someone remembers their birthday and cares adequate to send a gift. The goodwill generated on behalf of your company and brand is nothing to sneeze at. In the long run this goes a very long way.

Second, offers - if well thought out - cause the expectation to feel compelled to act, because it's too good to pass up. Think about it as if it were you - your birthday - and you received an offer for a free cocktail and appetizer at a local cafeteria you never tried before. Would You feel compelled to go? If it were Not your birthday and they were just giving away food and drink willy-nilly your gut reaction may be that the cafeteria was 'desperate' for new customers and is probably not very good. But if it's a birthday gift it plays into those warm fuzzy emotions when someone remembers and acknowledges the day you were born. Right?

So now you've got a new customer, and you have two choices for how to turn a behalf on this situation: make their sense so good they turn into a repeat buyer (you should always be trying to do this anyway), or buildings the offer in such a way that the buyer is likely to purchase added items/services from you (but don't make that a requirement of the offer, because then it ceases to be a gift and you look like a jerk). In the cafeteria example likely the birthday girl will bring her indispensable other and they'll both have an whole meal and sweetmeat as well.

Both of these are easy to pull off considering you've come this far in your business.

It really is simple.

Step 1:

Purchase a mailing list of your target store with their birthdays included in the record, for a given month - the month you will be mailing.

Step 2:

Design a direct mail postcard that announces the birthday gift/offer with clear copy and graphics.

Step 3:

At the starting of every month, mail the postcard to those on that month's list.

Step 4:

Serve them well. Treat them kindly. Give them a bit more than they even improbable and watch your company expand, month after month.

That's all there is to it. Good luck and enjoy the uptick in business!

How to Consistently Attract New Customers - Month After Month